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Growing support for forthcoming business festival

14 September 2021

Running from 8 to 18 November, the LBF champions five main themes: Resilient Innovation; Sustainability and Connectivity; Perception; People; and Growth. Events can either be digital, physical or a mix of both with a hybrid approach.

The Festival has always been supported by the local business community and showcases the innovative work that is happening in the region. This support helps the LBF to get the extensive reach and impact that it does.

De Montfort University (DMU) is the LBF Headline Partner for the sixth year running and East Midlands Chamber has also been a key partner since it started in 2015. A recent sponsor is Pattersons Commercial Law, which has been involved with the LBF since 2019, whilst Leicestershire Business Voice (LBV) and Home-Fresh are the latest new organisations to pledge their support.

Jigna Varu (pictured below) is managing director of Home-Fresh, a company which supplies mould and bacteria prevention for homes and construction. She explained her reason for getting on board this year:

“Innovations are there to question industries and raise standards, like Home-Fresh. The construction industry lacks innovation and people just accept mould without being aware of the detrimental effects on health and wellbeing. The pandemic has highlighted what we’re surrounded by.

“With such a tough year behind us, we’re proud to be supporting the 2021 LBF. We’ve seen the event grow every year and it’s now time to focus on the wins, successes and new innovations of the region and really shed a positive light on Leicester.”

Leicestershire Business Voice (LBV) has joined the LBF for the first time and its annual dinner forms the closing event of the Business Festival.

LBV chair, Robin Pointon said, “We’re delighted to welcome the Leicester Business Festival to our members’ dinner this year, celebrating 20 years of LBV. As an established, independent business group, we continue to provide a voice for our members within the local business community, so we share a real focus with the Festival and its aim of showcasing Leicester and Leicestershire as a great place for business.”

With restrictions easing, the events in November are going to be the perfect opportunity for the business community to reconnect. With events like the Leicester Business Expo, the Festival is going to help bring people back together after over a year with limited events and meetings.

Rik Pancholi of Pattersons Commercial Law commented “This is our third year supporting the LBF, and we couldn’t be prouder to be on board. We continue to sponsor the LBF because the festival brings so much to the business community with everything from knowledge sharing and support which will help businesses in the region bounce back from the events of the last 18 months through to promoting new opportunities and collaboration.”

The Festival has always been a key event in the calendar, with business from across the region and beyond hosting a wide variety of events. The events have always promoted knowledge sharing, collaboration and growth for all industries and sectors.

The application process to run an event is open until 10 September and businesses simply need to complete a short form outlining the details of their event, which can be found on the website.

Sponsorship packages are still available. These are bespoke to suit each business’ needs and budget. More information is available from Ian Morris im@associate-events.com or by calling 0116 464 5995.

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